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April is National Lawn Care Month: Seven Myths About Lawn Care That You Need To Know

4/6/2016 5:00:00 AM

Have you ever wondered when the right time to apply fertilizer to your yard is or whether it's ok to cut the grass really short?

To help homeowners get their spring and summer lawn care off to a great start and to celebrate National Lawn Care Month​ in April, Ariens​ and the National Association of Landscape Professionals​, offer these myth-busting tips. ​


Myth #1: You can water your lawn and landscape any time of day.​

Reality: Water is a valuable resource; make every drop count! Watering the lawn in the early mornings or evenings after sunset minimizes evaporation. It's the best time for water to penetrate deep into the soil.


Myth #2: It's ok to cut the grass very short.

Reality: Most landscape professionals advise against cutting more than one-third of the grass leaf at a time. Mowing at a finished cut height of 3 to 3.5 inches throughout the summer is generally recommended. The lawn will need less water, will be more resistant to weeds and will have a deeper, greener color. Use a sharp mower blade to prevent tearing grass blades. A crisp and clean cut will help prevent a "brown tip" appearance.


Myth #3: It's best to water your lawn every day.

Reality: Watering your lawn every three days is better than daily watering. Deep, rather than shallow watering of your lawn is recommended to nurture the roots. An inch of water to 12 inches of soil is the preferred ratio for watering actively growing grass.


Myth #4If you want to replace your lawn, you should do it in the spring when plants get ready to bloom. 

Reality: The best time to sow seed is in the late summer and early fall when the temperatures are more consistent and when highly competitive weeds, like crabgrass, are at the end of their life cycle.

Myth #5: Early spring is the best time to fertilize the lawn.

Reality: Since different species of grass prefer nutrients at different times of the year, be sure to use the correct fertilizer, at the right rate, at the right time, and in the right place. A slow-release fertilizer allows for more even and consistent feeding over a longer period of time than a quick-release fertilizer. And, remember to use fertilizers responsibly by cleaning up any that lands on streets, sidewalks or driveways where they can be washed into lakes, ponds, rivers and streams.​


Myth #6: A garden hose is more cost efficient than installing an irrigation system.

Reality: Many landscape professionals recommend installing an irrigation system with smart controllers which have sensors that water when needed. Smart irrigation can offer a cost savings of 15–20 percent on water bills. Converting irrigation spray nozzles from sprinklers to rotating nozzles will spread heavy droplets of water at a slower pace, which makes them more targeted and effective.

 Myth #7: You have to irrigate to have a healthy and beautiful lawn.

Reality: Grasses are built to endure long periods of drought by entering a state of dormancy..  When temperatures and moisture levels are at their extreme, the growing point of the grass plant, the crown, will shut off the grass blades, turning them brow. In almost all instances, once the heat and drought stresses have gone, the crowns will begin to send up new shoots. There's nothing wrong with irrigating to avoid dormancy, but "embracing the brown" for a couple of weeks in the summer is just fine too.

For more helpful tips on taking care of your lawn and landscape, or to get advice on how to hire a landscape professional, visit   

Check back often throuout the month of April for more tips on creating a beautiful lawn with the Ariens line of outdoor power equipment.

Ariens Announces Promotions for April and May

4/4/2016 5:00:00 AM

​Temperatures across the country are increasing and signs of spring are in the air. Be prepared for the season with a brand new Ariens zero-turn mower. 

$200 Rebate on Ariens ZT X Zero-Turn Mower

Visit your local authorized Ariens dealer in A​pril to receive $200 off one of Ariens' newest prosumer zero-turn mower, the Ariens IKON X. This rebate applies to U.S. customers only. Canadian consumers, please visit your dealer for more information. 

The newly designed, fully fabricated, commercial-style cutting deck on the IKON X has a four-and-a-half-inch deep design to provide airflow in challenging mowing conditions, delivering an un-matched quality of cut. The wide discharge opening allows for even dispersal of clipping without clumping, while the constant tension deck belt system increases the life of the belt and reduces the need for adjustments.

While other residential mowers incorporate multi-piece frames, the IKON X is built on a single tubular steel frame, which is welded, not bolted, at every joint for added strength and stability.

The IKON X was built with the ease-of-use and operator comfort that Ariens snow products are famous for, integrating features such as the dial height of cut selection, which puts 13 cutting positions at the operator's fingertips. Other considerations like the plush high-back operator seat with armrests, fully adjustable control arms, foot-operated deck lift, cup holder, storage compartments and advanced vibration isolation were added to increase operator efficiency, while also keeping comfort a high priority.​

All models are available with either a KOHLER® 7000 Series™ engine or a Briggs & Stratton® Commercial Turf V-Twin engine. 

For more information, click here​. ​


Free Two-Year Extended Warranty on Residential Zero-Turns

​Now through the end of June, homeowners can also take advantage of a free two-year extended waranty on all residential zero-turn mowers. Most Ariens mowers come with a three year factory warranty, so this promotion will extend that to five years. Please note that the extension does not apply to the engine, which comes with a separate engine manufacturer's warranty during the time of purchase. All Ariens residential zero-turn models qualify for the extension when purchased during the promotional timeframe (Ariens Zoom, IKON X, IKON XL, Max Zoom SKUs)​. 

Behind the Scenes: A Look at the New Ariens Logo

3/21/2016 5:00:00 AM

Ariens Company launched a new logo for the Ariens® brand on March 2, 2016, modernizing the look of the logo while re-incorporating its iconic gear brand mark.

​While the gear represents where the company has been, the re​designed Ariens font is bold, crisp and prominent, representing the moderninity of the brand while celebrating eight decades in the outdoor power equipment industry.


We spoke with Ariens Company Chairman & CEO Dan Ariens about the evolution of the Ariens brand, the meaning behind the new logo and what he sees in the brand's future.

Ariens Company: What, in your opinion, does the Ariens brand currently represent in the marketplace, and how has it evolved in the 83 years since its inception​?

Ariens:​​ Today, Ariens is a premium brand of outdoor power equipment, which includes snowblowers​, lawnmowers and zero-turn mowers, that’s used by both mid- and high-end consumers, and for light professional work.

But if you go back to the 1930s, the Ariens brand and our products were really commercial products used for large agricultural jobs — like our 900-pound tiller and clod crusher. It wasn't until the mid-1950s that we morphed into the consumer brand we are today by selling smaller tillers and rear-engine riders. 

And that change makes sense when you look at what was happening in the United States at that time. Americans were creating lots of neighborhoods and suburbs as the nation got back on its feet from the war. There were a lot of homes being built, and every one of those homes had backyards with grass that needed to be maintained. We saw that need in the marketplace, so we altered our products accordingly. 

Ariens Company: Looking at the new logo, what does it mean to you? It looks different than what we’ve used as our logo in the past, yet it’s incorporating the same gear logo that’s been used for decades.

Ariens: When you look at the new logo versus the old one, it looks really fresh, and it looks really contemporary. In a way, it’s what we thought it would be, even before we knew what it would look like. It’s a lasting look, and it still has a lot of the DNA that made up our first logo in 1933.
The gear really does help bring you back to a place in the brand before our most current logo, but coupled with the new text, it helps you make that leap forward into the future. When you look at the two logos, the oval next to it looks really old — which is ironic, because the gear is actually older.

Ariens Company: We've used the gear in our past logos. Can you explain the significance of the gear to the Ariens brand?

Ariens: The use of the gear goes back to the 1960s, when were were transitioning from a tiller company to a company that manufactured other products. 

The rear-engine rider, which came out in 1957, was our first departure from the traditional products we were making. Because we were beginning to step away from the commerical tillers, I think we used the gear as a symbol of those machines. 

We made each and every one of the gears that went into the commercial tillers, so the gear really says, “We like to make all of our components and control the quality of every part that goes into our products. We like to design our products with integrity, and we never take shortcuts.”

Ariens Company: T​his logo represents the new era in the Ariens brand. With the logo, we’re going to be introducing new products that take a different direction from what we’ve ever done before. Can you explain what your vision is for the brand and how you see it evolving over the next several years?

Ariens: I think part of the brand will continue to be what it's always been: a premium-quality brand that consumers can count on for its durability. However, as technology grows and we find opportunities to innovate through that technology, I think the brand will evolve to become more innovative.
We know technology is going to change. We know that they way people cut their grass is going to change. But the Ariens brand will ​be there throughout all of those changes as a premium brand of outdoor​ power equipment for consumers who want a durable, long-lasting, proven product by their side. 

For more information about the new logo — and a glipse into the brand's history — visit the Ariens logo page​.


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