Alterra Mountain Company is proud to announce a new partnership with Ariens Company, a renowned family-owned, Wisconsin-based company that manufactures quality, high performance products for all-seasons. As part of the partnership, Ariens will serve as the Official Snow Removal and Lawn Care Equipment at two Alterra Mountain Company properties, Deer Valley Resort in Park City, Utah, and Sugarbush Resort in Warren, Vermont. The Ariens brand will play a vital role in the year-round maintenance and development of these world-class facilities.

“Operations on and off the mountain are essential to the guest experience, and AriensCo will play a large role in that throughout the year,” said Ryan Blanchard, VP of Partnerships, Alterra Mountain Company. “Their commitment to excellence and service is a natural fit and we look forward to the positive impact they will have at our destinations.”


AriensCo has established itself as a leading manufacturer of outdoor power equipment, specializing in snow blowers and zero-turn lawn mowers. Located in Brillion, Wisconsin, the company has a rich heritage dating back to its founding in 1933 and has become synonymous with durable and reliable equipment for both consumers and professionals.

“AriensCo is a family-owned company fueled by a passion for the mountains, winter sports and building high quality products for toughest conditions,” said Stephen Ariens, Chief Revenue Officer. “Our equipment delivers solutions that help businesses work efficiently and empower homeowners to maintain their properties with ease. As the King of Snow, we’re committed to giving you more time outside on the slopes by clearing the way—literally.”

AriensCo has a long history of supporting winter sports through partnerships with Ski Utah, the U.S. Biathlon Olympic team, New York State’s Olympic Regional Development Authority which includes the Olympic Center, Olympic Jumping Complex and Mt Van Hoevenberg (Lake Placid, NY), as well as Belleayre Mountain (Highmount, NY), Gore Mountain (North Creek, NY) and Whiteface Mountain (Wilmington, NY) ski resorts. AriensCo built Ariens Nordic Center in Brillion, Wisconsin, and is title sponsor of Ariens Hill in Titletown at Lambeau Field in Green Bay, Wisconsin.

The partnership between Alterra Mountain Company and AriensCo aligns a shared commitment to excellence, quality, innovation, and the advancement of winter sport for all.