Ariens Blog

The latest from Ariens

A New Look for Ariens: Behind-the-Scenes with the Ariens Industrial Design Team

10/25/2016 5:00:00 AM

​​​​The new visual brand language for the Ariens brand was designed with the intent of creating a premium, upmarket product that would cater to the American homeowner. Creating a brand language that would be recognizable, timeless, and approachable was crucial to the evolution of the Ariens brand.


The scope of the VBL started extremely broad and encapsulated many different looks. In the end, we created a look that stands out aesthetically and really highlights the engineering and componentry that our product is comprised of. The diversification of the Ariens brand from Gravely is something that is being pushed to the forefront in our overarching product portfolio. We wanted to offer a completely different looking Ariens ZTR that could be sold next to a Gravely ZTR with the same performance and underlying frame/features. The differentiation of Gravely and Ariens was key to this re-energizing of the Ariens brand.



The inspiration for Ariens’ new look is two-fold. First, we looked towards what our end-users were purchasing for vehicles. For the new Ariens ZTR line, we wanted to create a product that wouldn’t feel out of place in the home owner’s garage, and one that would be just as visually intriguing as their latest truck purchase. We took inspiration and cues from vehicles that were distinctly American. Ones that were simple, yet had enough visual intrigue to appear modern and relevant. The new surfacing is coined “Rectilinear Tension” and is comprised of strong shapes and silhouette delineation, with full and robust surface transitions. We aimed for continuous transitions where metal parts interacted with plastic parts. Surfacing on the plastic is more rigid and structural where is intersects or encompasses with metal components. This visually unifies the two elements, and creates a more holistic look for the overall vehicle. As the fenders transition to the front we start to incorporate a softer yet defined surface transition for a more refined looking product.

The second cornerstone of the new Ariens VBL is showcasing underlying metal brackets and structural pieces as parts of the overall aesthetic. All of these parts are integral to the machines overall strength and construction. From mounting brackets to reinforced rear wrap, we pushed the boundaries of our in-house metal fabrication techniques for the new Ariens line-up. This growth in creating progressively more complex metal parts will help push the Ariens brand into creating very refined products. Finally, the introduction of multiple textures on our plastic parts considers the heaviest wear points and increases the protection and durability with added texture depth.


Overall, we acted on feedback received from the dealer channel as well as consumers, which called for less plastic, more tire reveal, easier entry into the seat, and a refined product sure to make a splash. We hope you’re as excited about the new Ariens products as we are.

Ariens Introduces the APEX Zero-Turn Mower

10/18/2016 5:00:00 AM

Ariens® introduces the APEX, an all-new zero-turn lawn mower built for the prosumer and large-acreage cutter markets. The APEX is crafted with the durability that the Ariens brand is known for, and brings an all new set of features to the residential market. Packed with premium features like an industry leading frame and deck sizes available in 48, 52 or 60 inches, the APEX is a first-of-its-kind residential zero-turn built to withstand the elements.  ​

The top-tier zero-turn in the Ariens lineup, the APEX incorporates several commercial-grade features like a 10-gauge welded deck design that’s 5-1/2 inches deep with a reinforced leading edge that provides the airflow needed to tackle tough mowing conditions. The APEX is also built on an industry-leading large formed tubular frame rail, which serves as the backbone to support the loads of the machine. ​

The APEX also features Ariens’ new self-adjusting belt tensioning technology, a system that ensures the belt tension is constant, minimizing wear and heat while providing enhanced belt life with minimal adjustments necessary. Maintenance-free aluminum spindles were also added to improve the machine’s ease of serviceability. The new aluminum spindles reduce bearing temperatures for an overall cooler operation. Also improving accessibility, a flip-up foot pan was added, which allows the operator to access maintenance items on the top of the deck in minutes. 

The APEX was built with several considerations that improve the operator comfort, integrating features such as a high-back seat with padded arm rests, which helps support the operator who needs to tackle a large job. The machine’s 17 cutting positions at the operator’s fingertips, and other upgrades like the foot-operated deck lift were added to increase operator efficiency. The APEX is also ROPS capable, offering extra protection to the operator. 

Larger front and back tires add to the machine’s durability and efficiency, while the easily-serviceable Hydro-Gear® ZT-3100 transmission reduces downtime. All models are available with a KOHLER® 7000 Series™ engine, and the 60-inch model is also available with a Kawasaki® FR series engine. 

“The Ariens APEX is a huge accomplishment for the Ariens brand,” said Ariens Company Product Marketing Manager Jeralyn Braun. “What we’ve done is create a machine with features unlike anything on the market today. The APEX is a commercial-grade machine designed for residential consumers, and it includes a lot of the same features found on zero-turns that professionals purchase. This zero-turn is designed for the consumer that has a lot of land to care for, and for the family that doesn’t want to sacrifice quality, durability and innovative design.” 

Models start at a list price of $5,355 USD and are available through authorized Ariens dealers only. The unit comes backed with a three-year limited consumer warranty or a one-year commercial warranty, and a five-year limited warranty on the frame and deck shell. A full slate of accessories is also available for the APEX, including a powered bagger, mulching kit, LED headlight kit and full range of tow-behind accessories. For more information visit 

Ariens to Attend NIGP Products Exposition Show in Maryland Aug. 21-22

8/17/2016 5:00:00 AM

​Representatives from Ariens will be on site at the National Institute of Government Purchasing's (NIGP) Products Exposition Show​​​, this year held at the Gaylord National Hotel and Convention Center in National Harbor, Maryland. 

At the show, Ariens will display its Power Brush lineup as well as machines from the Sno-Thro line of snow blowers.​ The Gravely brand will also be at the show and will display the Gravely Atlas JSV utility vehicle and a Pro-Turn 460 zero-turn mower. 

Guests can visit Ariens at booth 528 to receive a free Gravely 100 hat. ​​Stop by the booth for more details. ​

For more information on the NIGP Products Exposition Show, click here.