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Ariens® Highlights Family Roots in New Commercial – “Our Name is Riding on it”

3/14/2017 5:00:00 AM

Ariens recently completed and unveiled a new commercial, which showcases the brand’s residential zero-turn mowers and other equipment that are manufactured in Brillion, Wis. This commercial will be used as part of the brand’s national advertising campaign for spring 2017.  

The Ariens national ad, ”Our Name is Riding on It”, focuses on the importance of putting your name on your work. Whether you’re an entrepreneur opening a new business or an artist signing a painting, putting your name on something means a lot. This campaign explores the meaning behind that simple act and what it means to Ariens – ​a promise to always make the best lawnmowers and snow removal products.

“The Ariens brand has a long history of innovation and manufacturing right here in the heartland of America,” said Ariens Company Vice President of Marketing Matt Medden. “The Ariens family has been at the helm of the Ariens brand for more than 80 years, and we wanted this commercial to highlight the family’s commitment this company and brand. To the Ariens family, and to all of us here, putting our name on our work means everything. This commercial is a great chance for us to tell that story.”

The commercial will be placed on a variety of digital spaces, including sites like The Weather Channel, Time, CNN, Fox Sports, HGTV, AccuWeather, USA Today and more. Ariens commissioned Cramer-Krasselt, a national award-winning agency, to lead the development and creation of the commercial.