It was 1932. The height of the Great Depression. Henry Ariens just filed bankruptcy for his Brillion Iron Works. Most stories end here, but ours was just beginning.
Rollover the images to learn about the Ariens story.
Henry Ariens builds company’s first rototiller in his garage
Ariens receives Army Ordnance Award for building mobile mortar case
Steve Ariens becomes president of Ariens Company
Ariens enters the lawn and garden market with first riding mower
Ariens introduces the two-stage Sno-Thro snow blower
New 23,000 square foot manufacturing plant in Brillion, WI
Michael Ariens becomes president of Ariens Company
Ariens builds new metal fabrication plant in Brillion, WI
Ariens acquires Gravely Company to expand commercial market
Dan Ariens becomes president of Ariens Company
Opening of the Ariens Museum, marking the company’s 70th anniversary
Ariens introduces a full line of hydrostatic-drive zero-turn mowers and riders
Ariens funds the Ariens Technology & Engineering Center at Brillion H.S.
Ariens introduces the first electric two-stage snow blower
The 3 millionth Sno-Thro machine rolls off the production line
Completion of new 45,000 square foot Design and Development Center
We’ve been putting our family name badge on finely crafted machines since 1933. Just as our company and products have evolved, so has our logo.
Styles, ideas and designs change over the years, but the search for better never does. Look back at our old ads to see where we’ve come from.
Son of Henry Ariens
Grandson of Henry Ariens
Great-Grandson of Henry Ariens
Chariman & CEO 1998- Present