Ariens

History

It was 1932. The height of the Great Depression. Henry Ariens just filed bankruptcy for his Brillion Iron Works. Most stories end here, but ours was just beginning.

Our Milestones

Rollover the images to learn about the Ariens story.

1933

Henry Ariens builds company’s first rototiller in his garage

1945

Ariens receives Army Ordinance Award for building mobile mortar case

1956

Steve Ariens becomes president of Ariens Company

1958

Ariens enters the lawn and garden market with first riding mower

1960

Ariens introduces the two-stage Sno-Thro snow blower

1963

New 23,000 square foot manufacturing plant in Brillion, WI

1969

Michael Ariens becomes president of Ariens Company

1977

Ariens builds new metal fabrication plant in Brillion, WI

1982

Ariens acquires Gravely Company to expand commercial market

1998

Dan Ariens becomes president of Ariens Company

2003

Opening of the Ariens Museum, marking the company’s 70th anniversary

2003

Ariens introduces a full line of hydrostatic-drive zero-turn mowers and riders

2007

Ariens funds the Ariens Technology & Engineering Center at Brillion H.S.

2010

Ariens introduces the first electric two-stage snow blower

2012

The 3 millionth Sno-Thro machine rolls off the production line

2017

Completion of new 45,000 square foot Design and Development Center

See More Ariens History

Logo Evolution

We’ve been putting our family name badge on finely crafted machines since 1933. Just as our company and products have evolved, so has our logo.

1930-1935
1930-1935
1935-1940
1940-1945
1945-1955
1955-1960
1960-1965
1965-1975
1975-1980
1980-1990
1990-2005
2005-2016
2016
2016-present

Vintage Ads and Flyers

Styles, ideas and designs change over the years, but the search for better never does. Look back at our old ads to see where we’ve come from.

Our Family

Henry Ariens

Founder

President 1933-1956

Mando “Steve” Ariens

Son of Henry Ariens

President 1956-1969

Michael Ariens

Grandson of Henry Ariens

President 1969-1992

Dan Ariens

Great-Grandson of Henry Ariens

Chariman & CEO 1998- Present