As summer approaches and a new season of landscaping is underway, Ariens® has launched a brand new website, highlighting the portfolio of outdoor power equipment products and the company's unique family history.
The re-designed website has been in the works for more than a year and provides the ultimate educational shopping experience for consumers. New features include a product selector tool for both lawn and snow products where customers are able to choose from several criteria to match to best product to their property and landscaping needs. The site also includes expanded product information and spec comparisons for customers to compare products side-by-side. A fully re-designed dealer locator provides an efficient shopping process and individual dealer landing pages provide insight into each dealers' product offering and services. The website's simplified layout and easy navigation were a top priority based on consumer feedback and analytics, and makes it easier to find product information in a quicker, more efficient way.
The new website prominently features the company's unique history to provide insight on the 83-year-old brand. It includes content on the current Ariens museum along with a detailed timeline of product and company history. Also included are stories about employees currently working for Ariens in a variety of capacities to highlight the company's strong American manufacturing roots. Ariens' new commercial, "Putting your Name on Something," is also featured under the "Our Name" section, which is dedicated to the company's current national advertising campaign.
"Last year, we unveiled a new, redesigned logo for the Ariens brand, and this year we are continuing to evolve the Ariens brand with a new website," said Ariens Company VP of Marketing, Matt Medden. "The website features a sleek, clean design with the refreshed product line-up and 'Our Story' at the center of attention. It's a testament to the hard work our employees put into making sure that we have the best product this industry has to offer. We take great pride in our work, and this site shows that. We're committed to providing a best-in-class experience for consumers."
Ariens unveiled its new model year 2017 products at the 2016 GIE + Expo show in Louisville, Ky. Consumers can view and demo the new equipment at their local Ariens dealership.
Spring is in the air! How to Properly Switch from Snow Blower to Lawn Mower
3/22/2017 5:00:00 AM
By: Jessica Bedore,
Can you sense it? Spring is in the air, and we're officially changing over from our snow to our lawn and garden mindset. As the seasons change, you may have questions about storing your Ariens Sno-Thro and readying your Ariens lawn and garden equipment. Use our Changing of the Guard checklist to ensure that you're taking the proper steps for your equipment.
Click here to visit our changing of the guard website and get started.
Here's to a great spring season!
Ariens® Highlights Family Roots in New Commercial – “Our Name is Riding on it”
3/14/2017 5:00:00 AM
By: Jessica Bedore,
Ariens recently completed and unveiled a new commercial, which showcases the brand’s residential zero-turn mowers and other equipment that are manufactured in Brillion, Wis. This commercial will be used as part of the brand’s national advertising campaign for spring 2017.
The Ariens national ad, ”Our Name is Riding on It”, focuses on the importance of putting your name on your work. Whether you’re an entrepreneur opening a new business or an artist signing a painting, putting your name on something means a lot. This campaign explores the meaning behind that simple act and what it means to Ariens – a promise to always make the best lawnmowers and snow removal products.
“The Ariens brand has a long history of innovation and manufacturing right here in the heartland of America,” said Ariens Company Vice President of Marketing Matt Medden. “The Ariens family has been at the helm of the Ariens brand for more than 80 years, and we wanted this commercial to highlight the family’s commitment this company and brand. To the Ariens family, and to all of us here, putting our name on our work means everything. This commercial is a great chance for us to tell that story.”
The commercial will be placed on a variety of digital spaces, including sites like The Weather Channel, Time, CNN, Fox Sports, HGTV, AccuWeather, USA Today and more. Ariens commissioned Cramer-Krasselt, a national award-winning agency, to lead the development and creation of the commercial.
For more information on Ariens, visit www.ariens.com.