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Ariens Announces Promotions for April and May

4/4/2016 5:00:00 AM

​Temperatures across the country are increasing and signs of spring are in the air. Be prepared for the season with a brand new Ariens zero-turn mower. 

$200 Rebate on Ariens ZT X Zero-Turn Mower

Visit your local authorized Ariens dealer in A​pril to receive $200 off one of Ariens' newest prosumer zero-turn mower, the Ariens IKON X. This rebate applies to U.S. customers only. Canadian consumers, please visit your dealer for more information. 

The newly designed, fully fabricated, commercial-style cutting deck on the IKON X has a four-and-a-half-inch deep design to provide airflow in challenging mowing conditions, delivering an un-matched quality of cut. The wide discharge opening allows for even dispersal of clipping without clumping, while the constant tension deck belt system increases the life of the belt and reduces the need for adjustments.

While other residential mowers incorporate multi-piece frames, the IKON X is built on a single tubular steel frame, which is welded, not bolted, at every joint for added strength and stability.

The IKON X was built with the ease-of-use and operator comfort that Ariens snow products are famous for, integrating features such as the dial height of cut selection, which puts 13 cutting positions at the operator's fingertips. Other considerations like the plush high-back operator seat with armrests, fully adjustable control arms, foot-operated deck lift, cup holder, storage compartments and advanced vibration isolation were added to increase operator efficiency, while also keeping comfort a high priority.​

All models are available with either a KOHLER® 7000 Series™ engine or a Briggs & Stratton® Commercial Turf V-Twin engine. 

For more information, click here​. ​


Free Two-Year Extended Warranty on Residential Zero-Turns

​Now through the end of June, homeowners can also take advantage of a free two-year extended waranty on all residential zero-turn mowers. Most Ariens mowers come with a three year factory warranty, so this promotion will extend that to five years. Please note that the extension does not apply to the engine, which comes with a separate engine manufacturer's warranty during the time of purchase. All Ariens residential zero-turn models qualify for the extension when purchased during the promotional timeframe (Ariens Zoom, IKON X, IKON XL, Max Zoom SKUs)​. 

Behind the Scenes: A Look at the New Ariens Logo

3/21/2016 5:00:00 AM

Ariens Company launched a new logo for the Ariens® brand on March 2, 2016, modernizing the look of the logo while re-incorporating its iconic gear brand mark.

​While the gear represents where the company has been, the re​designed Ariens font is bold, crisp and prominent, representing the moderninity of the brand while celebrating eight decades in the outdoor power equipment industry.


We spoke with Ariens Company Chairman & CEO Dan Ariens about the evolution of the Ariens brand, the meaning behind the new logo and what he sees in the brand's future.

Ariens Company: What, in your opinion, does the Ariens brand currently represent in the marketplace, and how has it evolved in the 83 years since its inception​?

Ariens:​​ Today, Ariens is a premium brand of outdoor power equipment, which includes snowblowers​, lawnmowers and zero-turn mowers, that’s used by both mid- and high-end consumers, and for light professional work.

But if you go back to the 1930s, the Ariens brand and our products were really commercial products used for large agricultural jobs — like our 900-pound tiller and clod crusher. It wasn't until the mid-1950s that we morphed into the consumer brand we are today by selling smaller tillers and rear-engine riders. 

And that change makes sense when you look at what was happening in the United States at that time. Americans were creating lots of neighborhoods and suburbs as the nation got back on its feet from the war. There were a lot of homes being built, and every one of those homes had backyards with grass that needed to be maintained. We saw that need in the marketplace, so we altered our products accordingly. 

Ariens Company: Looking at the new logo, what does it mean to you? It looks different than what we’ve used as our logo in the past, yet it’s incorporating the same gear logo that’s been used for decades.

Ariens: When you look at the new logo versus the old one, it looks really fresh, and it looks really contemporary. In a way, it’s what we thought it would be, even before we knew what it would look like. It’s a lasting look, and it still has a lot of the DNA that made up our first logo in 1933.
The gear really does help bring you back to a place in the brand before our most current logo, but coupled with the new text, it helps you make that leap forward into the future. When you look at the two logos, the oval next to it looks really old — which is ironic, because the gear is actually older.

Ariens Company: We've used the gear in our past logos. Can you explain the significance of the gear to the Ariens brand?

Ariens: The use of the gear goes back to the 1960s, when were were transitioning from a tiller company to a company that manufactured other products. 

The rear-engine rider, which came out in 1957, was our first departure from the traditional products we were making. Because we were beginning to step away from the commerical tillers, I think we used the gear as a symbol of those machines. 

We made each and every one of the gears that went into the commercial tillers, so the gear really says, “We like to make all of our components and control the quality of every part that goes into our products. We like to design our products with integrity, and we never take shortcuts.”

Ariens Company: T​his logo represents the new era in the Ariens brand. With the logo, we’re going to be introducing new products that take a different direction from what we’ve ever done before. Can you explain what your vision is for the brand and how you see it evolving over the next several years?

Ariens: I think part of the brand will continue to be what it's always been: a premium-quality brand that consumers can count on for its durability. However, as technology grows and we find opportunities to innovate through that technology, I think the brand will evolve to become more innovative.
We know technology is going to change. We know that they way people cut their grass is going to change. But the Ariens brand will ​be there throughout all of those changes as a premium brand of outdoor​ power equipment for consumers who want a durable, long-lasting, proven product by their side. 

For more information about the new logo — and a glipse into the brand's history — visit the Ariens logo page​.


Receive $200 Rebate on Ariens Max Zoom During Month of March

3/17/2016 5:00:00 AM

​​Spring is in the air and Ariens wants you to be ready for cutting season with a brand new zero-turn mower. Visit your local authorized Ariens dealer in March to receive $200 off one of Ariens' most popular prosumer zero-turn mowers, the Ariens Max Zoom. This rebate applies to U.S. customers only. Canadian consumers, please visit your dealer for more information. 

Designed for the professional but priced for the homeowner, the Ariens Max Zoom​ features an all-steel tubular frame; ​​commercial-grade, high efficiency transaxle; plush, high-back seat with padded armrests; and nine cutting positions in increments ranging from one inch to five inches.​ For more information, click here​

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