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Now’s the time to save big on Ariens® Sno-Thro® models in Massachusetts

8/9/2018 5:00:00 AM

By: Aaron Abler, Email Marketing and Content Specialist,

Wait… no taxes?

You remember that saying that famous quote, “In this world, nothing can be said to be certain but death and taxes?” Well, guess again Benjamin Franklin, because the State of Massachusetts is taking a sales tax holiday this weekend. In the early hours of Wednesday, Aug. 1, the commonwealth’s government passed a bill exempting sales tax on all purchases up to $2,500 from Saturday, Aug. 11 through Sunday, Aug. 12, 2018.

Take advantage before it’s too late!

Usually, tax holidays are intentionally aligned with the tail-end of summer to alleviate some of the financial burden for parents dropping serious coin on back-to-school supplies for their children. While those are sensible purchases, we’re close enough to winter for Taxachusetts residents to consider taking advantage of this reprieve by snagging a deal on an Ariens Sno-Thro. If you remember last winter’s multiple nor’easters and still don’t have a tool to eat through 100 plus inches of snow that New England is almost certainly destined to receive, now’s the time to cash in on savings you won’t see again for a long time.

How much do I save?

Let’s crunch the numbers. On a small scale, sales tax savings on items like a candy bar isn’t exactly something to write home to mom and dad about. However, when we’re talking a few hundred dollars on a piece of equipment designed to last generations, a savings of 6.25 percent on a purchase up to $2,500 adds up. For those living in smaller, tighter quarters, an Ariens Path-Pro® or Professional 21® might be sufficient. At starting prices between $449 and $649 USD, you bypass an additional charge of $28 to $41. Not bad, for a start. Let’s be real, though. Claiming neighborhood bragging rights as the smartest shopper won’t be achieved with a $40 savings.

Biggest bang for your buck

In preparation for the inevitable blizzard or four, we recommend a two-stage Sno-Thro model from our Deluxe or Platinum family. All models, including the newly launched Platinum 28 SHO RapidTrak, start at prices within the tax holiday limitations. So instead of regretting an additional spend of $62 to $150 on a unit that might be sold out during the snowstorm of the century this February, your preparedness and financial wizardry makes you look like a hero when that snowstorm blows in.


Rewind – did you catch that bit about our new Platinum 28 SHO RapidTrak model? Surprise! Our patented RapidTrak technology is now available in a package for the average homeowner in regions with above-average snowfall. Same Platinum features like heated handgrips, quick-turn chute control and the super-high-output factor, but new ground drive system. With three track settings, users can adjust to climb steep hills, dig into hard-pack snow or drive normally with the same speed and turning response as a wheel-driven model. We haven’t produced very many yet, so be sure to be first in line at your local Ariens dealer on Saturday.​

Double super-secret bonus

Oh hey, did we mention that your tax holiday happens to fall right within our free two-year warranty extension promotion on all two-stage Ariens Sno-Thro models? Because it does. Check out how you can take advantage of another sweet deal here.

Hurry in for a FREE Warranty Extension

8/6/2018 5:00:00 AM

By: Aaron Abler, Email Marketing and Content Specialist,

Sweetening the deal

Yes, you read that right. While all products in the Ariens® family lineup come standard with a three-year warranty for residential use, we’re sweetening the deal for a limited time only. From August 6 through August 17, 2018, all two-stage Sno-Thro® purchases automatically receive a free, two-year extension of our standard warranty. This add-on, which is normally priced at $99.95 USD, provides a grand total of five years warranty coverage for your new Ariens Sno-Thro at no extra cost.

What do I need to do?
There’s no contest entry, applications or special hoops to jump through. Simply purchase a new two-stage Sno-Thro (excludes Sno-Tek® models) from an Ariens dealer or national retail partner like Home Depot or Lowe’s and register your new product within the promotion period. We know it’s easy to get caught up in the excitement of purchasing the top-selling snow thrower on the market, but it’s extremely important to register your product at the time of purchase. Products that are not registered before the Aug. 17 promotion end date will not receive the free, two-year warranty extension.

Additional things to be aware of
In many cases, our helpful network of independently owned and operated Ariens dealers will register newly-purchased units themselves, which is fantastic. Leaves less work for the customer, right? However, just be sure to clarify with your dealer if they registered the product on your behalf; don’t assume they completed registration at time of purchase. In the case that your dealer does not register the product with the Ariens Company or your unit was purchased through a national retail chain, you can easily register your new unit at

Don’t opt for the warranty extension when registering 
For those customers completing the product registrations themselves, don’t be confused with the option on the registration form to add the two-year warranty extension. During this promotion, there is no need to check the box next to the warranty extension option. If that option is selected, it will add the normal $99.95 cost. Simply purchase the product and register it with the Ariens Company during the promotional period and your free, two-year warranty extension is automatically applied.

Once our warranty extension promo ends, Ariens will send all eligible customers a notice confirming enrollment into the additional two years of warranty coverage – another reason why it’s incredibly important to provide your contact information in the registration. And don’t worry, we’re not doing anything nefarious with your information. We just like to have a way to send you important information if it ever becomes necessary. If you want to read more details, have a look at our privacy policy. Aside from that, welcome to the Ariens family! You’ll like being part of this club.

Visit our promotions page​ for information on current promotions.

How to Fertilize Your Yard

7/23/2018 5:00:00 AM

By: Katie Kuchta, Lawnstarter,

​Fertilization is a task many people neglect when it comes to lawncare. While watering, mowing, trimming, weeding and mulching are all important steps in caring for your lawn, proper fertilization is essential. Fertilizer helps grass grow strong and green, allowing it to outcompete surrounding weeds, even in the hottest, most trying months of summer.

Before starting, test your soils pH level. For most grass types, the ideal soil pH is neutral, meaning between 6.5-7.0. Depending on your grass type, this can differ, but it's essential to know where your soil stands to figure out the best kind of fertilizer for it.

The key ingredient needed for most lawns is nitrogen, but with a balanced ratio of nitrogen, phosphorus, and potassium. Once you've analyzed your soil's pH levels, you can better understand how often, how well, and to what extent you need to fertilize in order to grow a fertile, luscious lawn.​

Plan for the right time of the year

 If you are growing warm-season grass, fertilize in late spring or early summer. Don't fertilize during the heat of summer, or you risk burning the plants. You can also make a second application of fertilizer in late summer or early fall, but if you have warm-season grass that goes dormant during the winter months, don't fertilize once fall temperatures set in.

Fertilize cold-season grasses in early fall. One application of fertilizer is usually enough during October or November.

Some lawns may need to be fertilized up to five times per year, so plan your applications accordingly. You should apply fertilizer in the spring once temperatures reach 55 degrees Fahrenheit, with repeated feedings every four to eight weeks throughout the summer and fall.

Choose the right fertilizer

 If you're buying synthetic fertilizer, pay attention to the numbers on the label. You will see values for three nutrients: nitrogen, phosphate (or phosphorus) and potassium. An optimal mixture contains 20 percent nitrogen, five percent phosphate, and 10 percent potassium.

When shopping for fertilizer, pay attention to how the fertilizer breaks down. Slow-release fertilizers are ideal because they break down over a longer period of time. This prevents you from shocking your plants and allows you to wait longer between applications.

While professional lawn care companies often use liquid fertilizer, you should always purchase fertilizer granules.These are easy to apply, even for the most inexperienced applicator. Just maintain consistent application throughout the entire lawn.

Consider using a broadcast spreader

Broadcast spreaders are easy to use and don't allow wind to carry the granules in multiple directions. They disperse fertilizer for a wide distance and reduce the likelihood of you leaving narrow, untouched areas around your lawn. Spreaders are also inexpensive and start at less than 30 dollars in many places.

Avoid over- or under- application

You don't have to use an entire bag of fertilizer on your lawn at once. Try starting at one-third or one-half of the recommended rate, and then add more. Too little fertilizer is better than too much, but ideally you want to hit the just-right amount without going overboard. Fertilize the outskirts of your lawn first, and then work your way in to best estimate spacing and application rates.


Always follow up fertilizing with aeration. Aeration creates pockets in the soil, which helps fertilizer, water, and oxygen reach plant roots. Some riding lawn mowers have core aerator attachments, but you can also rent an aeration machine. This should be done whenever the thatch layer is one-half inch thick or more.

Water accordingly

Fertilizing your lawn increases its growth, but as it grows longer, it will need more nutrients to flourish. Generally, you should water before and after fertilization, but take time to read the instructions on your fertilizer packaging.

Add a natural nitrogen source

Consider adding clover to supplement your traditional fertilization methods. When planted among other grass species on a lawn, clover converts the nitrogen in the air into a form of nitrogen that is more available to grass roots. Clover helps to prevent weeds and grows low, requiring less frequent mowing. It even helps prevent several types of pests, such as grubs.

Consider organic methods of fertilization

"Grasscycling" is a hip way of allowing grass clippings to lie on the lawn and decompose after cutting. Grass is already high in nitrogen, so this can help cycle nutrients back to your hungry lawn. Try investing in a mulching mower, or just update your existing mower with a mulching blade. This cuts grass into finer pieces and allows them to decompose more quickly and evenly.

Compost is an organic fertilizer that releases nitrogen to grass roots slowly. This can help you avoid burning your grass or feeding excessively. Plus, these natural fertilizers prevent toxic runoff of dangerous chemicals that can be harmful when released back to the waterways.

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