3/29/2018 5:00:00 AM
Ariens®, the King of Snow®, is excited to announce a new multi-year partnership with the Erie SeaWolves, Double-A affiliate of the Detroit Tigers.
As a part of the partnership, Ariens will be the presenting sponsor of the SeaWolves' Christmas in July celebration on Friday, July 27. On this special occasion, the SeaWolves will be transformed into the Erie SnowWolves, wearing custom on-field jerseys and caps. The first 1,000 fans on July 27 will receive an Erie SnowWolves winter cap, compliments of Ariens.
Ariens will also be represented by dominant branding at UPMC Park including signs on the left field wall and stadium entry plaza. Additionally, Ariens will be featured on a photo station near the stadium entrance depicting the record snowfall total Erie has received during the winter of 2017-18.
"Ariens Company is happy to partner with the Erie SeaWolves, a strong organization that goes out of its way to engage fans and families," says Dan Ariens, Chairman & CEO of Ariens Company. "Our hats are off to Erie for making it through the record-setting snowfall this winter. This partnership is a nod to one of the all-time, legendary lake-effect cities of the snowbelt. The King of Snow is here to help you dig out."
"I've known the Ariens Company for several years. Their products have the highest quality and are clearly associated with the best solution for snow removal," SeaWolves Owner and CEO Fernando Aguirre said. "Erie is annually among the snowiest cities in America, and we can't wait to help Ariens strengthen their leadership in our region."
"Ariens is the King of Snow, but it manufactures quality outdoor equipment for both winter and baseball season," SeaWolves Team President Greg Coleman said. "We are excited to welcome Ariens to the team."
The SeaWolves open their 24th season on Thursday, April 5, 2018 at the Reading Fightin Phils (Philadelphia Phillies). The 2018 home opener at UPMC Park, presented by Plyler Entry Systems, is Friday, April 13 against the Altoona Curve (Pittsburgh Pirates).