1/28/2019 6:00:00 AM
An American brand lends support to an American team on a growing American stage
A logical partner
For the 2018—2019 season, the Ariens brand will follow the U.S. Olympic Biathlon team along the International Biathlon Union (IBU) World Cup tour in the Alps, Scandinavia, the U.S. and Canada. As the Ariens name travels throughout the competition circuit, it will provide increased brand exposure to some of the snowiest regions of the world and offer a solution for those who experience apocalyptic snowfalls year over year.
"The Ariens brand is proud to partner with the U.S. Biathlon, a longstanding successful team,"" said AriensCo Chairman and CEO Dan Ariens. "This partnership offers us the opportunity to get the Ariens name in front of consumers in key winter markets, both in the U.S. and especially in Europe."
The Ariens brand, which was born during the heat of the Great Depression, has been an American symbol of endurance and strength for over 85 years, making it the ideal partner for a team of strong athletes with the endurance to not only be competitive, but to grow the popularity of biathlon in the United States.
"The partnership with Ariens provides our athletes with an opportunity to build our brands together through the global World Cup tour," said U.S. Biathlon President and CEO Max Cobb.
Much like the characteristics of our landmark product, the Ariens Sno-Thro®, our partnership is designed to clear a path for the team's journey to the 2022 Winter Olympics in Beijing. The support from Ariens this season will help the team stay competitive and build up to a strong showing in Beijing.
What is biathlon?
If you're unfamiliar with biathlon, you’ll know it better as the sport where competitors race through a trail on Nordic, cross-country-style skis with a bolt-action .22 rifle strapped to their back. Competition is composed of a demanding cross-country ski race incorporated with either two or four stops to shoot at five 115-millimeter targets placed 50 meters down range from competitors' shooting positions. Once the targets are cleared, the skier races to the next stop and eventually, the finish line.
Participation in this sport doesn't come easy. The display of extreme physical exertion displayed by these athletes during competition does no justice to the actual amount of effort required to be competitive in the IBU. According to the website of the U.S. Olympic Biathlon team, the physically demanding sport of cross-country skiing combined with the need to keep steady hand and controlled breathing in the shooting lane is among the most disciplined in the world. Even with hearts beating up to three times per second, these athletes are expected to hold steady enough to be precise in their marksmanship.
Follow the U.S. Biathlon team
The U.S. Biathlon Team has been posting strong athletic results in recent years and has been helping grow the nationwide interest in the sport so much that this year marks its strongest domestic broadcast and streaming schedule. Additionally, the IBU World Cup will return to Utah's Soldier Hollow Olympic venue for the first time since 2001, making it even more special for involvement with the strong, American Ariens brand.
The U.S. Biathlon team, which trains competitors for five different competition classes, is running the full competition circuit throughout the globe. Competitions are ongoing through late March and are broadcast through various NBC Sports channels on television and online.