Ariens Blog

The latest from Ariens

Ariens Introduces the APEX Zero-Turn Mower

10/18/2016 5:00:00 AM

Ariens® introduces the APEX, an all-new zero-turn lawn mower built for the prosumer and large-acreage cutter markets. The APEX is crafted with the durability that the Ariens brand is known for, and brings an all new set of features to the residential market. Packed with premium features like an industry leading frame and deck sizes available in 48, 52 or 60 inches, the APEX is a first-of-its-kind residential zero-turn built to withstand the elements.  ​

The top-tier zero-turn in the Ariens lineup, the APEX incorporates several commercial-grade features like a 10-gauge welded deck design that’s 5-1/2 inches deep with a reinforced leading edge that provides the airflow needed to tackle tough mowing conditions. The APEX is also built on an industry-leading large formed tubular frame rail, which serves as the backbone to support the loads of the machine. ​

The APEX also features Ariens’ new self-adjusting belt tensioning technology, a system that ensures the belt tension is constant, minimizing wear and heat while providing enhanced belt life with minimal adjustments necessary. Maintenance-free aluminum spindles were also added to improve the machine’s ease of serviceability. The new aluminum spindles reduce bearing temperatures for an overall cooler operation. Also improving accessibility, a flip-up foot pan was added, which allows the operator to access maintenance items on the top of the deck in minutes. 

The APEX was built with several considerations that improve the operator comfort, integrating features such as a high-back seat with padded arm rests, which helps support the operator who needs to tackle a large job. The machine’s 17 cutting positions at the operator’s fingertips, and other upgrades like the foot-operated deck lift were added to increase operator efficiency. The APEX is also ROPS capable, offering extra protection to the operator. 

Larger front and back tires add to the machine’s durability and efficiency, while the easily-serviceable Hydro-Gear® ZT-3100 transmission reduces downtime. All models are available with a KOHLER® 7000 Series™ engine, and the 60-inch model is also available with a Kawasaki® FR series engine. 

“The Ariens APEX is a huge accomplishment for the Ariens brand,” said Ariens Company Product Marketing Manager Jeralyn Braun. “What we’ve done is create a machine with features unlike anything on the market today. The APEX is a commercial-grade machine designed for residential consumers, and it includes a lot of the same features found on zero-turns that professionals purchase. This zero-turn is designed for the consumer that has a lot of land to care for, and for the family that doesn’t want to sacrifice quality, durability and innovative design.” 

Models start at a list price of $5,355 USD and are available through authorized Ariens dealers only. The unit comes backed with a three-year limited consumer warranty or a one-year commercial warranty, and a five-year limited warranty on the frame and deck shell. A full slate of accessories is also available for the APEX, including a powered bagger, mulching kit, LED headlight kit and full range of tow-behind accessories. For more information visit 

Ariens to Attend NIGP Products Exposition Show in Maryland Aug. 21-22

8/17/2016 5:00:00 AM

​Representatives from Ariens will be on site at the National Institute of Government Purchasing's (NIGP) Products Exposition Show​​​, this year held at the Gaylord National Hotel and Convention Center in National Harbor, Maryland. 

At the show, Ariens will display its Power Brush lineup as well as machines from the Sno-Thro line of snow blowers.​ The Gravely brand will also be at the show and will display the Gravely Atlas JSV utility vehicle and a Pro-Turn 460 zero-turn mower. 

Guests can visit Ariens at booth 528 to receive a free Gravely 100 hat. ​​Stop by the booth for more details. ​

For more information on the NIGP Products Exposition Show, click here. 



Ariens® Introduces EZ-Launch™ EFI Engine for Sno-Thro® Products

7/22/2016 5:00:00 AM

​Ariens®​ introduces the industry-first Ariens AX® EZ-Launch™ engine with EFI technology, designed for the Ariens line of Sno-Thro® products. With the introduction of this new engine, Ariens is the first brand in the industry to apply modern automotive technology and offer an EFI solution for snow products.

The Ariens AX EZ-Launch ™ EFI engine starts in two simple steps, versus six steps with a traditional carbureted engine. All that the user needs to do is turn th​e key and pull the recoil cord (or use the electric start). The engine’s system uses an electronic governor, which virtually eliminates speed loss and delivers consistent throwing performance along with an ultra-quiet idle. The combination of electronic fuel injection and the e-governor also work together to use less fuel than traditional engine models.


Because the system is electronic, it automatically adjusts to the environment and can start in extreme weather, at high or low altitude and can tackle any type of snow. With traditional engines, the machine can lose more than 10 percent of its power when encountering drifts or wet, heavy snow. However, the Ariens AX EZ-Launch EFI engine controls its speed automatically, and it won’t slow down when it encounters large piles of snow.

The Ariens AX EZ-Launch EFI engine can be run in different modes: from full power to efficiency modes. While in efficiency mode, the engine runs quieter, uses less fuel and runs at a slightly lower speed, making it a good option for early morning hours when others are sleeping. The power mode increases the engine’s output and provides the unit with more power to get through tough jobs.

The Ariens EFI system is also completely sealed, helping to significantly reduce maintenance costs. The system will not require adjusting since it is sealed, as gas won’t deteriorate if left in the engine. This allows users to store their machine without worry.

“At Ariens, we’re always striving to come up with new and innovative solutions for our customers,” said Ariens Company VP of Marketing Matt Medden. “Today, we’ve launched an industry first by introducing EFI technology on our snow products, and in addition to being proud of being first, we’re excited to provide our customers with a technology that will allow them to get their jobs done better and more efficiently.”

For 2016, Ariens is offering the EFI engine on two models, the Deluxe 30 and the Platinum 24 SHO. Models start at a promotional price of $1,699 USD, and will be available in late October 2016 at authorized Ariens dealers and Home Depot stores in the United States and Canada. Ariens dealers will exclusively carry the Platinum 24 SHO EFI model. The units come backed with a three-year consumer warranty. For more information visit