Ariens Blog

The latest from Ariens

The future’s bright, the future’s Ariens orange

1/20/2020 6:00:00 AM


Mark and Amanda Brown, owners of M&A Brown & Sons Ltd, a groundcare and garden machinery specialist in Kent, United Kingdom talk to Out Working magazine about how they become Ariens dealers and the successes they have had to-date.

“We became an Ariens dealer by chance, three years ago. We had space on our stand at the Kent County show and my sales representative suggested we take an Ariens zero-turn and test the interest. We had heard the name Ariens before but hadn’t seen any of their zero-turn mowers. The interest we got at the show was fantastic; we sold three machines that day and we haven’t looked back since.

Zero-turns are still relatively new to the UK market although the momentum for these machines is increasing dramatically. Demonstrations are key to helping customers understand the benefits of zero-turns over tractors and we invite them to sit on the product and literally take it for a spin. Whether a demo is done at their premises or ours, once they get over the initial fear of how to drive a zero-turn - they absolutely love it! We actively encourage our customers to demo a zero-turn because its not until you drive one that you grasp how much faster and more manoeuvrable, they are. Customers have told us early on after purchasing a zero-turn, that their cutting time is dramatically reduced in comparison to their old tractor mowers. Most of the zero-turns we sell are sold with mulch kits.

In the three years of becoming an Ariens dealer we have sold 41 machines, each year selling more than double the amount of the previous year. When Ariens launched the APEX machine at the end of 2017, we saw the number of commercial sales increase and the launch of the ZENITH 60 in Spring 2019, has seen this growth increase further. The APEX 48 is our most popular machine, especially with the commercial operator. They are converting to these zero-turns over other m​achinery for their speed, manoeuvrability and cutting capability and the fact they fit in the back of a van. This negates the need for staff to tow trailers and employers having to pay for employees to take their trailer test.

In my opinion Ariens’ machines are built to a very high standard and are competitively priced. The very positive feedback we get from our customers, cements my confidence in the brand and we are looking forward to seeing what new products they will add to their UK portfolio. The support we get from the Ariens team is exceptional. Building relationships with my suppliers is very important to my business and they tick all the boxes here. We believe Ariens are the market leader for zero-turns in the UK and we’re proud to be a dealer. We’re looking forward to continuing our success. The future is bright, the future is orange – Ariens orange to be precise!”



To find out more about Ariens zero-turns or to become an Ariens dealer, visit ​ or call 01844 278800.

Big turnout for Ariens at Saltex

11/26/2019 6:00:00 AM

AriensCo returned to Saltex this year with several zero-turn models from their range, including the new ZENITH 60 professional mower. The company says the show was exceptional for its number of visitors to their stand and the quality of the leads taken, which will be passed on to the dealer network. The Ariens zero-turns also drew a great deal of attention fr​om prospective dealers interested in selling both the professional and domestic machines.

“We had a large number of dealers come to the stand to talk about the market for zero-turns,” says Ariens Area Sales Manager, Richard Williams, “and end-users and contractors wanting to know about the potential benefits of using the machines. It was the first time we have shown the new Zenith, which is one of the zero-turn mowers we are manufacturing in the UK.” Ariens is the only zero-turn manufacturer in Europe and made the decision to produce a number of models in Britain based on the fast-growing demand experienced over recent years. Hear Richard’s interview with Turf TV as he discusses the success of Ariens in the UK.

“Users are drawn to our zero-turns for their comfort, durability and above all, cost-effectiveness,” says Richard, “their speed and large deck sizes make a very big saving in time and that in-turn contributes substantially to the cost of the machine.” These features and benefits very much apply to the all-new Ariens ZENITH 60 which is designed for the professional looking for all-day, everyday use from their mower. It offers commercial-grade features and outstanding performance with its large 152cm (60”) cutter deck and faster ground speed. AriensCo points out that this commercial quality, the durable industry-leading steel frames and high performance apply across the entire Ariens range of zero-turn mowers.


Also on show at Saltex were two new Ariens concept machines. These were very well received, enjoying a great deal of positive feedback from visitors to the Ariens stand. These machines are currently being considered for the European market. Ariens zero-turns are manufactured in their UK plant. The complete range of products, including walk-behind mowers and snow throwers, is sold through approved dealers.

For more information visit to find your nearest dealer or call 01844 278800.

Ariens APEX zero-turns – already adding value to the business

10/22/2019 5:00:00 AM

Alistair Stride, Regional Southern Manager for corporate horticulturist firm, Flora-tec Ltd explains how his recently specified Ariens APEX zero-turn mowers are already adding value to the business, in the latest edition of the Ariens blog.

“Flora-tec became aware of the Ariens APEX machines through our local dealer, Mark Brown at M&A Brown & Sons Ltd and Steve Campbell from Ariens, when we had arranged a demo for some alternative equipment. Mark brought these zero-turn machines down as he thought they would be suitable for the work our business does. Our first contact with the machines was at the start of this year and we were initially impressed with what we saw.

Where these machines fit with us is, Flora-tec run a lot of mobile teams to our clients’ sites across the south of England. We were running large pedestrian machines as these were easy to transport in our vans. Having a ride-on machine with a large deck, such as the 48” that also goes in the back of a van was a big selling point for us and the APEX 48” ticks that box. From a price point, the Ariens APEX zero-turn was an attractive choice, it was very competitive for its size and nature on the market. The APEX 48 was comparable on size and output performance with the pedestrian machines we were originally looking at. We wanted a smallish ride-on zero-turn that we could add to our portfolio. The four APEX machines we purchased are now out with the mobile teams, they’ve been running them for a few weeks now and are over the moon with them. We’ve had some positive feedback from the guys who use them, so we have been happy with our decision to specify them.

Flora-tec are corporate horticulturists who predominantly look after commercial sites, specifically corporate headquarters and office spaces. They tend to be more pristine sites so the fact that the APEX’ looked the part as well as delivered a clean cut was beneficial. We did order mulching kits for the zero-turns so they can cut rougher grass, extending the types of work we can undertake.

I was aware of the Ariens brand but hadn’t personally used them before. When I saw these, I was very impressed with the build quality. They look and feel very robust – the steel frame and big wheels show this zero-turn means business. The fact that they’re also fitted with a reputable branded Kawasaki twin cylinder engine with a good warranty, shows this is a decent machine that I have confidence in.

The APEX’s main saving to us is due to its size, it can go in a van. The saving for us is that we no longer need trailers to tow this sort of equipment around. This brings substantial fuel efficiencies and the need for compliant trailer towing licences, is no longer required. It makes things so much simpler and less of a hassle, these zero-turn machines go in the van and are then driven to the site without the need for acquiring trailers and trained staff. Lots of the new guys struggle to get the license so this solves that issue. As a business, anything that prevents downtime is critical to us and the APEX machines do that. Flora-tec’s team usually consist of three individuals and usually only one of them has the towing licence so this can be problematic. We run teams from south Devon through to the north of Norfolk and logistics can be challenging especially if there aren’t the personnel to move the equipment needed to complete the job. The APEX’ zero-turns come into their element here and we don’t have the hassle.

There are so many features of the APEX that I like – the seat is really comfortable. Operator comfort is essential as my guys are using these machines for several hours a day. The foot operated deck lift is so easy to use. The ergonomics of this means that the guys aren’t having to twist their body like they would with a hand operated deck lift and thus adds to the smoother operation of using the machine for longer periods of time. I like the fact that these machines don’t use a diesel engine, this makes for a less noisy machine and smoother engine operation. These are quieter machines, which is great for the operator and on the corporate sites we are working on.

To summarise, I would definitely recommend the Ariens APEX to other commercial gardening businesses. It’s an extremely versatile machine that’s got great manoeuvrability, and is a great size, weight and with a good configuration, is also able to fit into a van. My guys are already fighting over them. We’re very pleased with the four machines we have introduced into Flora-tec and they are already adding value”.

Ariens is a growing brand in the UK and Europe, For more information contact Ariens on 01844 278800 or find your nearest Ariens dealer.

Ariens Apex zero turn lawn mower