11/5/2015 6:00:00 AM
From Oct. 21-23 2015, Ariens participated in the annual Green Industry & Equipment Expo, the largest annual outdoor power equipment trade show in the United States, which is held at the Kentucky Exposition Center in Louisville, Ky.
The event attracted nearly 21,000 participants this year, including exhibitors, landscaping professionals, maintenance managers, dealers and retailers. Attendees had the opportunity to visit over 850 exhibits, both indoor and outdoor, featuring outdoor power equipment, lawn and garden products and a variety of related equipment.
The show spanned for three days, starting with Dealer Day, which gave dealers an exclusive first look at exhibitors' booths and products. Ariens kicked off Dealer Day with a press conference to unveil the newest addition to its product lineup, the IKON XL: a zero-turn mower built for the prosumer and large-acerage cutter markets that incorporates enhancements to improve overall durability and comfort. The IKON XL will be available in spring 2016.
Ariens had two booths at the show, inside and outside of the expo center. The inside booth, which included Ariens’ entire snow line, as well as its lawn and garden line, gave attendees the opportunity to talk to the Ariens team about the features and benefits of the machines.
Attendees could also visit 120 demonstration booths outside. Ariens’ outside booth featured a product demonstration area for the IKON X and IKON XL zero-turn mowers. The product demonstrations gave attendees the opportunity to test out the handling, ease of use, comfort and durability of the machines.
“The line-up of products we put on display at GIE+EXPO represents a continuation of providing our consumers premium outdoor power equipment solutions,” said Ariens Company Senior Product Manager Rob Wittl. “We enjoyed the opportunity to meet with customers and share how our products can support their needs through superior durability, user simplicity and astounding performance.”