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Day 1: Behind-the-scenes at GIE+Expo

10/21/2014 5:00:00 AM

This Wednesday, GIE+Expo, will officially kick off in Louisville, Kentucky. The first day will be an exclusive preview day for dealers, retailers, distributors and media starting with a dealer event from 3:00 - 7:00 that evening.  

What exactly is GIE+Expo

The industry's largest showcase for outdoor power equipment distributed through dealers, retailers and distributors for consumer, professional and rental use. Think of it as the Detroit Auto Show for the lawn and garden industry, albeit, in Louisville, KY. Nearly 18,000 people attended during the 2013 expo.

There are over 750 exhibits throughout 500,000 sq. ft. inside the Kentucky Exposition Center. Outside features 19 acres of outdoor demonstrations and test driving, adjacent to the indoor exhibits.  

Preparations are underway 

Setup has officially started for Ariens Company as the Ariens and Gravely booths are beginning to take shape. Several staff members go early to unload trucks and start setting up the booths in time for the event.  

What to see this year 

This year we have one indoor booth and two outside booth areas. The outside booth space will be set-up for our new Gravely Atlas (Job-Site Vehicle). There will be three areas set-up to show the features and benefits of the Atlas for all attendees. The other outside booth space will display other featured Gravely and Ariens equipment including demo areas for mowers, log-splitter and the power brush.

Below: Rusty, a District Manager for Ariens, is putting a Gravely Pro-Turn to work as he sets up the outdoor booths.