Terms of use


Last updated: 8/12/15

Ariens Company Ariens ("Ariens"), owns and operates this site, portions of other web pages and web content (collectively, the "Site") through which you have accessed these Terms of Use. Ariens offers various services that are accessible to users through this Site, such as, for example, information about products, e.g. Zero Turn Mowers, Stand On Mowers, Walk Behind Mowers, Chore/Finishers, UTVs, etc. ("Products"), and resources relating to the same, e.g. Sell Sheets, Warranty Statements, Catalogs, Brochures, etc. (collectively "Services"). Some Services are only available to users who have an account with Ariens ("Registered Users"), such as creating personalized wish lists, checking order history, tracking orders online, etc. Other Services are available to anyone on the Site, such as learning more about the Products and viewing resources relating to the same. By visiting, using and/or submitting information to the Site or through the Services, you agree to be bound by the terms and conditions of these Terms of Use (this "Agreement") and Ariens’ Privacy Policy (the "Privacy Policy"), which is incorporated herein in its entirety for all purpose. If you do not agree to this Agreement and of the terms and conditions stated herein, do not use the Site or Services and leave the Site.

This Privacy Policy (together with our Terms of Use and any other documents referred to in this Privacy Policy and the Terms of Use) describe information that we collect from both Registered Users and users on this Site, by use of and through the Services, and how that information may be used and disclosed by us.

Your Compliance With This Agreement

Please read this Privacy Policy and the Terms of Use carefully to understand our policies and practices regarding your personal information and how we will treat it. By accessing, using or submitting information to this Site and/or Services, you agree to this Privacy Policy and our Terms of UseThis Privacy Policy may change from time to time and your continued use of this Site and/or Services is deemed to be acceptance of such changes, so please check periodically for updates.

Children's Information

This Site is not intended for anyone under the age of 18. If you are under the age of 18 and have reached this Site, please leave the Site. We do not knowingly collect personal information from children under 18, unless we have received consent from a parent or guardian.

If you believe that we might have any information from or about a child, please contact us at privacy@ariens.com. In the event that we learn that we have collected personal information from a child under the age of 13, without consent, we will delete that information and otherwise comply with the requirements of the Children's Online Privacy Protection Act and other applicable laws such as the California Online Privacy Protection Act.

Information We Collect About You

We collect several types of information from and about users and Registered Users of this Site and Services, including the information described below.

Personally Identifiable Information

In this Privacy Policy, "personally identifiable information" means information that identifies a particular individual, including but not limited to an individual's name, postal address, e-mail address, and phone number.

Although we collect the IP address and information relating to the browsing behavior, through the use of cookies, such as number of visits, pages viewed, time on site, etc., of everyone that visits our Site or uses our Services, we do not collect any other personally identifiable information from users visiting the Site. With the exception of users that purchase a product as a "Guest," we do not link IP addresses with any personally identifiable information of users in a manner that identifies a particular individual, unless otherwise stated below and which is treated as personally identifiable information. Therefore, we treat such information for users as non-personally identifiable information as described further below. For users who purchase a product as a "Guest," we do collect some personally identifiable information, such as your name, billing information, shipping information, etc., so that we may have your payment processed and ship the purchased product to you. We will treat such information in accordance with our policy for personally identifiable information as described above.

As for Registered Users, most of the personally identifiable information we collect from Registered Users is voluntarily submitted by you, such as when you register(ed) for an account on the Site ("Account"), for example, first and last name, email and postal address, etc. In addition to the personally identifiable information described above, we also collect some billing information such as name, billing address and shipping address, email and we accept, but do not collect, purchasing information, such as a method of payment – credit card, paypal, etc., to make purchasing offers, products and/or services easier and more convenient for you. We will also link some of the non-personally identifiable information described further below, with your personally identifiable information. This allows us to better understand the interests, needs, and objectives of our Registered Users such that we may better serve you and offer you better Services.

We may occasionally offer additional events to users and Registered Users to communicate with us. If we offer such events, please note that we may collect and link such voluntarily submitted information with your IP address and/or browsing behavior in a way that makes such information personally identifiable information. If you do not want us to collect and/or link such information, please do not participate in such events. The below list of events identifies examples only and does not constitute the complete list of events that we may provide.

Online surveys;
Marketing initiatives, including, contests, events, or promotions;
Fillable forms or fields;
Requesting information about us, this Site, and our Service, whether via email or other electronic means; and
Forums, product reviews or User Generated Content (defined below) or submissions.

It is also possible that we may collect personally identifiable information about Registered Users from sources other than you, such as forums, instant messaging services, blogs, other users of our products and services and our business partners. Some of the information we collect is through the use of marketing and/or web analytic partners. You may be able to prevent such marketing partners from recognizing you on return visits to this Site by disabling cookies on your browser.

If you use any functionality on this Site and/or Services allowing you to send content to another user, including through the use of social media such as Facebook, twitter, Pinterest, etc., then please be aware that: (a) we may display your email address and/or social media handle (e.g. username) to the other user(s); (b) we may use information you provide about other user(s) to facilitate the communication and/or (c) we may collect the information about you and the other user(s) as otherwise set forth in this Privacy Policy.

We may also collect management information on our email campaigns, such as whether you have read an email sent by us, when and how many times, etc. We will use this information to improve content and Services and to inform groups of users about relevant products and services.

Non-Personally Identifiable Information

Although we largely only collect personally identifiable information from Registered Users, we may collect non-personally identifiable information from everyone that accesses the Site and/or Services. We use this information to help make the Site and Services more useful and appealing to you and to better understand our users and Registered Users.

We may collect demographic information about you including but not limited to gender, IP address, zip code, and information regarding your preferences and usage. This type of information is not, by itself, personally identifiable information. However, as stated above, if we link such information with personally identifiable information in a manner that identifies a particular individual, then we will treat all such information as personally identifiable information for purposes of this Privacy Policy.

Some of the information we collect is through the use of marketing and/or web analytic partners. Such marketing partners collect information like how often users visit this Site and/or Services, what pages they visit when they do so, what other sites they used prior to coming to this Site and survey responses.

We may collect non-personally identifiable information about you through a variety of technical methods, including the following:

Collection of Usage Details and IP Address. As you navigate through this Site and/or Services, we may collect details of your visits to this Site and/or Services, including, but not limited to, traffic data, location data, logs, the resources that you access, and information about your computer and internet connection, including your IP address, operating system and browser type. We may also collect the webpage from which you came immediately before reaching the Site and the webpage to which you went immediately after leaving the Site. We may use this information for system administration and to report aggregate information to our advertisers and business partners.

Collection with Cookies. "Cookies" are pieces of information that a website sends to your computer while you are viewing a website. We may place and access cookies on your computer and/or mobile device to track and store preferential information about you. You consent to our placement of cookies on your computer and/or mobile device. Please note that most internet browsers will allow you to stop some cookies from being stored on your computer and/or mobile device and to delete some cookies stored on your computer and/or mobile device. If you choose to do so, however, your use of certain aspects of this Site and/or Services may be inaccessible, or not function as expected.

Collection with Web beacons. "Web beacons" are electronic images, tags or scripts that allow a website to access cookies and help track general usage patterns of visitors to a website. Web beacons can recognize certain types of information, such as cookies, time and date of a page view, and a description of the page where the Web beacon is placed. We may use Web beacons to compile information regarding use of this Site and/or Services.

Collection with Mobile Device GPS. If you are using a mobile device application to access or use the Site or Services, we may use the GPS of the mobile device to identify your location. Any such identification is used only in connection with the functionality of the Site or Service and will not be otherwise used, except in the aggregate with the location information from other users.

The information collected through these technical methods, standing alone, cannot be used to determine your identity. If such information is combined in a way that makes it become personally identifiable information, we will treat the combined information as personally identifiable information as described above.

Financial Information

We do not collect any financial information on this Site or through the Service. If you make a debit or credit card payment online, you will be taken to a secure payment service provider who will take your payment on our behalf and return you to this Site when your order has been completed. You should not communicate credit card or other payment information via email, as it is not secure.

How We Use Your Information

We may use your non-personally identifiable information to:

Understand and anticipate your needs and preferences;
Ensure this Site and/or the Services are of interest to you (including, customization of advertising and content) and help us better understand your use of this Site and/or the Services;
Conduct internal reviews of this Site and/or the Services and administer this Site's systems;
Develop, enhance, and market our products and services or the products and services of third parties;
Provide you with promotional materials, offers, and personalized information; and
Manage our business and operations.

In addition to the uses described above, we may use your personally identifiable information to:

Confirm and complete transactions requested by you;
Provide customer support (including, responding to your requests), troubleshoot and resolve problems and disputes;
Contact you to verify the information you provide to us;
Protect the security and integrity of this Site and Services;
Comply with, monitor compliance with and enforce this Privacy Policy, our Terms of Use and any other applicable agreements and policies;
Meet legal and regulatory requirements;
Provide administrative communications to you; and
For other purposes as may be disclosed when you provide personally identifiable information or in this Privacy Policy.

Typical Sharing

We do not take your trust in sharing your personally identifiable information with us lightly or for granted. That is why we do not share your information with other unaffiliated, third party companies for direct marketing purposes.

We also strive not to disclose more personally identifiable information than is necessary to complete a transaction, provide a requested service or to operate and improve the Site and/or Services so that they are useful to you. Therefore, we only share your personally identifiable information with third parties we trust, such as our purchasing processor(s), maintenance providers and/or marketing partners. Some of the categories of third parties we may share your personally identifiable information include:

A person who, in our reasonable judgment, is authorized to receive your personally identifiable information as your agent, including as a result of your business dealings with that person (for example, your attorney);
The holders of an Account from which your access was granted;
Our third party vendors so that they may provide support for our internal and business operations, including for the handling of data processing, data storage, surveys, research, internal marketing, delivery of promotional and transaction materials, payment processing (e.g. authorize.net, US Bank, Bill and Pay, etc.) and this Site's and Services' maintenance and security;

Third parties selected by you when you (i) engage in any activities on this Site and/or Services that are sponsored by them, such as purchasing products or services offered by a third party, electing to receive information or communications from a third party, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by a third party, and/or (ii) respond to promotional materials from us or our marketing partners. You authorize such third parties to use your personally identifiable information to, for example, send you additional promotional materials, provide you a product or service, or enter you into a sweepstakes. When we disclose your personally identifiable information to these third parties, your personally identifiable information will become permanently subject to the information use and sharing practices of that third party, and the third party will not be restricted by this Privacy Policy with respect to its use and further sharing of your personally identifiable information;

Other third parties,:
As required by law or ordered by a court, regulatory, or administrative agency;
As we deem necessary, in our sole discretion, if we believe that you are violating any applicable law, rule or regulation, or are otherwise interfering with another's rights or property, including, without limitation, our rights or property;
If requested by authorities in the event of any act of terrorism or instance of local, regional or national emergency;
To monitor compliance with and enforce our Terms of Use, this Privacy Policy, and any other applicable agreements and policies;
To enforce or protect our rights;
As part of a Business Transfer, (defined below); and
Our affiliated companies (i.e., companies under common control or management with us).

Contacting Us

If you have questions or concerns about our privacy practices or wish to make a request regarding your personally identifiable information or the personally identifiable information of someone for which you are the legal guardian, please contact us at any of the following:

Via telephone:(920)756-2141
Via fax:(920)756-2407
Via mail:Mark Olsen
Ariens Company
655 W. Ryan Street
Brillion, WI 54110
Via email:molson@ariens.com