Ariens Blog

The Latest from Ariens


8/23/2013 5:00:00 AM

​For generations, Ariens Company has been building a family. A family of reliable products. A family of dealers. A family of employees. A family of customers. A family dedicated to Craftsmanship.

Let’s go back to 1933, to the beginning of our story, where four men, two $1,500 loans and one American-made rotary tiller represented the beginning of what would become Ariens Company. Due to the hard work and perseverance of many generations, 80 years later their family has grown into a global enterprise, a family of passionate employees and, most importantly, an extended family of astounded customers.

Any company surviving eight decades has had its share of ups and downs. Watch this video for a candid look at the launch of the legendary Ariens Sno-Thro® in 1960. In the video, Dan Ariens, president (4thgeneration), interviews his father, Mike Ariens, chairman (3rdgeneration). (Video link)

As part of our 80th Anniversary celebration, we are also recognizing employees who have contributed their time and hard work through several generations within their families as well. It was amazing to find that we have 28 employees whose families have been employed at Ariens for three or more generations. We have invited these employees to join us as special guests for our 80th Anniversary event scheduled for September 13 in Brillion, Wisc.

Join us on Facebook leading up to this event to see special posts from the past and to connect to our celebration streaming live from the Ariens headquarters. Visit our Ariens Facebook page for more details.

We’re excited for you to share in this milestone event because when you purchase a machine built by Ariens - whether it’s a riding lawn mower, a log splitter, or a snow blower - you’ll be passing on the power of our equipment on to your next generation. We’re proud to be a part of yours...

...thanks for being a part of the Ariens family for 80 years! Visit our websites to see our Ariens and Gravely products and to read more information about our history.​