Ariens Blog

The latest from Ariens

Ariens Company Introduces New Logo for Ariens® Brand

3/3/2016 6:00:00 AM

​​Ariens Company launched a new logo for the Ariens® brand of outdoor power equipment this week. The Ariens brand, which has existed for more than 80 years, represents premiu​​m, durable, snow and lawn and garden equipment.

The new brand mark blends the company's history with a new, modern look. The Ariens gear has been used by the company for decades, on both equipment and in corporate marks, and has now been incorporated into the brand once again. The gear was included as part of the brand mark to put history and legacy at the forefront of the brand conversation.

While the gear stands for where the company has been, the redesigned Ariens font is bold, crisp and prominent. The new look can be described as modern, yet timeless, and represents the company's future of innovation and advancement.

"The logo marks the beginning of a new chapter of innovation that will carry our iconic brand into the future," said Ariens Company Chairman/CEO Dan Ariens. "We have an exciting few years ahead of us as we rebrand and introduce some new and innovative equipment to the marketplace."   

​​As part of the launch, Ariens introduced two variations of the logo — a primary, vertically​-stacked version and a secondary, horizontally-aligned version. The placement of the gear and the text is reminiscent of the Gravely® logo format, which was introduced in 2014.

"By aligning the overall look of the two logos, the brands are now more closely related from a visual standpoint and can be easily recognized as being a part of the same parent company," Ariens said.

The new logo will be introduced initially on Ariens snow product, the first of which will be seen in Ariens dealerships, The Home Depot® and True Value® stores starting this summer. Lawn and garden equipment will have the new logo beginning in Fall 2016. The first look at the new lawn and garden lineup will take place at GIE + Expo 2016 in Louisville, Ky. ​

To learn more about the new Ariens logo, please visit  ​

Ariens Offering Interest-Free Snow Promotion for Month of February

2/9/2016 6:00:00 AM

During the month of February, Ariens Company is offering 0% interest on Ariens® Sno-Thro® products for 18 months.

To be eligible for the promotion, customers must charge $500 or more of Ariens Sno-Thro products to their Ariens Yard Card or their Get the Gear card between Feb. 1 and Feb. 29, 2016.


To remain eligible for this promotion, 18 equal monthly payments must be made.

For information on additional promotions, please see our promotions page.

Ariens Fans Share Photos of First 2015-16 Snowstorm

1/19/2016 6:00:00 AM

After an unseasonably-warm fall, northeast Wisconsin saw its first big snowstorm on Dec. 30, 2015. Ariens fans celebrated the snow by firing up their Sno-Thros® and snapping photos to share on social media.

Below are a few of our favor​ite photos from the storm. To share your winter Ariens photos, visit the Ariens Fac​​​ebook page and post to our wall.